Millennials and “Prejuvenation”


What Is It and Why Is It a Trend?

Like many others, you may be under the assumption that most people begin to consider plastic surgery as they get older to eliminate wrinkles, crow’s feet, and other signs of aging. While that may be true for some, plastic surgeons are now seeing their waiting rooms filled by a new wave of younger patients.

Millennials (those ages 23-38) are opting for non-invasive plastic surgery procedures at a growing rate. Specifically, the American Academy of Facial Plastic & Reconstructive Surgery found a 24% hike in the number of cosmetic surgeries and injectables in patients under 30.

What’s behind the trend? 

It’s all about a little thing that’s been dubbed prejuvenation.

millennials & plastic surgery

What is Prejuvenation?

Prejuvenation is the name given to the trend of millennials opting for non-invasive beauty treatments sooner rather than waiting and then trying to fix a problem. While they’re not going under the knife, they are choosing treatments like Botox, fillers, and chemical peels to keep their skin looking young. These are procedures that people usually choose as they get older and start noticing crow’s feet, laugh lines, and wrinkles. Many millennials who are participating in the prejuvenation trend say it’s easier to treat these issues before they really start becoming a problem so they can look younger, longer.  

Is It Safe to Opt for Prejuvenation?

All of the procedures millennials are getting done have been FDA approved, but some worry about getting them done at a young age could do more harm than good. When people start noticing wrinkles it’s because the muscles in their face no longer have a bone to relax into. Some people may start losing bone at age 25, but it doesn’t become noticeable until age 35. That’s why younger people are opting for these types of treatments. The belief is that if you can relax those muscles, you can minimize the appearance of lines and wrinkles.

But, there are some plastic surgeons who don’t believe in treating wrinkles and crow’s feet before they start to show. They don’t think that treating areas where you can’t visibly see a problem is a good idea. This group of surgeons is more under the belief that you need to see wrinkles or signs of aging and then treat them.

millennials & plastic surgery

Why Are Millennials Seeking These Treatments?

Each person’s decision to get any type of plastic surgery, invasive or non-invasive, will differ. But, there are some common reasons that have millennials seeking these treatments besides deciding to zap wrinkles before they start.

Looking Younger for Work 

There are some millennials who don’t want to look older in fear that it will jeopardize their career. While age shouldn’t play a role in the workplace, there are some that believe that if they start to look older sooner, their career will pay the price.

Celebrity Influence

In the world of Instagram and social media, people are always looking to put their best face forward and show off just about every aspect of their lives, especially their looks. When some people see this, they want to be able to keep up and look just as good. A survey of plastic surgeons found that 97% said that celebrities do influence plastic surgery trends.

Social Media & Selfie Influence

We live in a world of selfies. While some people love their selfie image, there are many others who see it and don’t approve of what is staring back at them. It’s this reaction that can make them seek plastic surgery treatments.


For others, it simply comes down to a matter of self-care. Millennials want to take care of themselves because it makes them feel good. It’s no secret that when you feel good about your appearance, your self-confidence increases. Who doesn’t want a self-confidence boost? For some, maintaining their youthful appearance is what makes them feel good so they opt for non-invasive plastic surgery treatments.

Contact Us!

If you want to learn more about non-invasive plastic surgery procedures like Botox and facial fillers, contact Dr. Keith Ladner. Dr. Ladner performs a countless number of these procedures and can let you know which one is best for you. He brings with him the experience and confidence patients rely on when it comes to having these types of procedures. Dr. Ladner is double-board certified by the American Board of Facial Plastic and Reconstructive Surgery as well as the American Board of Otolaryngology/Head and Neck Surgery. Call today at (303) 253-7686 or go online to schedule a consultation.

Comments are closed.

Back to Top